Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
2023 Agency Reviews and Roster Changes Guide
NEW version now available, organized by industry! Eager to dive into the noteworthy reviews and roster changes of 2023? Let us streamline the process for you, we’ve compiled the list of changes that were featured in 2023’s monthly Industry Updates. Our Agency Reviews and Roster Changes guide ensures a straightforward and effortless exploration, offering insights […]
ScopeDeliver™ SOW Survey Add-On
Request a feature highlight of the SOW Survey Add-On within scoping solution ScopeDeliver™ that offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the year, […]
Are you gambling with your agency partners?
Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]
Volume 64 June 2022
Executive Summary – Monthly Recap As we get bombarded with news and data, it may be time for a little perspective so we can tease the events that truly matter. I noticed a few interesting trends in the past few weeks. First, the concept of “responsible advertising” is now a reality for advertisers and agencies […]
Agency Mania Solutions sponsors ProcureCon Marketing London
Partnership Management Software firm announces its inaugural sponsorship of ProcureCon Marketing’s flagship EU conference. — Download Press Release on PR Newswire — — Download Press Release on EINPresswire — LONDON – JUNE 14, 2022 – Agency Mania Solutions (AMS) announced today its inaugural sponsorship and support of ProcureCon Marketing London Conference, held annually by the Worldwide Business […]
10 Best advertising quotes June 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Donovan (Global Audience & Addressable Media Manager, Coca-Cola), Kacy Cole (Vice-President, Marketing & E-commerce, Holland America Line), and Luis Di Como (Executive Vice President Global Media, Unilever) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
Volume 63 May 2022
Executive Summary – Monthly Recap Global economic challenges, including the impact of the war in Ukraine, the COVID-19 pandemic, inflation, and supply-chain disruptions, caused uncertainty and volatility in our industry. The tragic war in Ukraine continues, and beyond the horror of this human tragedy, economic fallout likely will go on for years after the conflict […]
