A CMO’s Wake-up Call: not Who but How

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with.   A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]

Volume 74 | January-February 2024

Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]

Getting Stuff Done – Better, Faster, Smarter

Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times.   In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]

Run, Forrest, Run.

How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator   In the 1994 American film Forrest Gump, based […]

Volume 73 | October-November 2023

Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]

ScopeDeliver™ SOW Survey Add-On

Request a feature highlight of the SOW Survey Add-On within scoping solution ScopeDeliver™ that offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the year, […]

10 Best Advertising Quotes March 2023

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Quincey (The Coca-Cola Company), Mark Read (WPP), Wesley ter Haar (MediaMonks), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best Advertising Quotes February 2023

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Andréa Mallard (Pinterest), William White (Walmart), Tracy Allery (IBM), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 Best advertising quotes December 2022

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Fiona Lloyd (Carat), Nicole Vinson (Kellogg), Teri Brady (Mother NY), Kristen Colonna (Pernod Ricard), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

Volume 66

Industry Updates Volume 66

Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]

Are you gambling with your agency partners?

Gambling with Agency Partners

Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]