Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
Volume 80 | January-February 2025
Executive Summary Hello, 2025! The race is underway. In the US, the newly elected president declared a new “golden age” across the board, including the nation’s economy. “Sorry, Mad Men. The Ad Revolution Is Here.” was the headline of a Wall Street Journal article announcing the merger of advertising giants Omnicom Group and Interpublic Group […]
10 Best Advertising Quotes | January-February 2025
Discover the 10 Best Advertising Quotes from January-February, offering valuable insights into the state of the advertising landscape from thought leaders like Jim Mollica (Bose), Kyle Peckens (Pfizer), Kevin McCollum (The Hershey Co.), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]
Volume 79 | November-December 2024
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]
Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
Breaking Silos: The Key to Effective Cross-Agency Teamwork
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]
Discovering Pearls: How To Find The Perfect Agency Partner
A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding. The chances of finding a natural pearl in an oyster are very low. It is estimated that one in […]
Volume 77 | July-August 2024
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]
Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
Volume 76 | May-June 2024
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]
EvaluationDeliver™ Insight Center
Request more information on the Insight Center module within our agency performance solution, EvaluationDeliver™, which allows easy access to a repository of ready-to-use presentations for clients to sit down with agencies and highlight strengths and opportunities of their relationships: Performance evaluations have become a necessity for advertisers to continually improve and strengthen agency relationships and […]
