10 BEST ADVERTISING QUOTES FOR DECEMBER 2022

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Nicole Vinson (VP Global Digital/Media/Shopper, Kellogg Company), Kristen Colonna (VP Marketing Accelerator, Pernod Ricard), and Hiroki Asai (Head of Global Marketing, Airbnb) brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

VOLUME 66

Industry Updates Volume 66

Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]

ARE YOU GAMBLING WITH YOUR AGENCY PARTNERS?

Gambling with Agency Partners

— Read our article posted on Forbes — –– Read our article posted on Producers @ Procurers iQ — Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot […]

WHEN CHAOS CALLS, WILL YOUR PARTNERSHIPS THRIVE OR DIVE?

How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]

WE DON’T TALK ABOUT…NO, NO, NO!

Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online —  Unless you live under a rock, by now you probably heard the most popular of the […]

FIVE REASONS CLIENTS CAN INADVERTENTLY SET THEIR AGENCIES UP FOR FAILURE

Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ  article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]

THE CHICKEN AND THE EGG DILEMMA

When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]

2021 TOP AGENCIES IN THE WORLD

Our visual captures the largest global agencies based on 2020 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of the poster, please contact [email protected]

10 BEST QUOTES ABOUT INNOVATION AND CHANGE FOR MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Todd Newman (VP Innovation Keurig Dr Pepper), Sir Martin Sorrell (CEO S4 Capital), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

10 BEST ADVERTISING QUOTES OF MAY 2021

Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA),  Michelle St. Jacques (CMO Molson Coors),  Sir Martin Sorrell (CEO S4 Capital) and Catherine Sullivan (CEO PHD US), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.

ACHIEVING SUPERIOR SUPPLIER VALUE – COLLABORATION AND FOCUS

Featured on Producers & Procurers iQ: Putting greater emphasis on driving incremental value from the partnership, while maintaining traditional cost management and resource utilization. — Read the published Producers & Procurers iQ article — We are all familiar with the concept of asset management. This is something we intuitively practice when we manage a retirement […]

INDUSTRY UPDATE VOLUME 54

Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]