Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
— Read our article posted on Forbes — 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news channels. Let’s look at the most impactful drivers of […]
10 Best Advertising Quotes February 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Andréa Mallard (Pinterest), William White (Walmart), Tracy Allery (IBM), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Best advertising quotes December 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Fiona Lloyd (Carat), Nicole Vinson (Kellogg), Teri Brady (Mother NY), Kristen Colonna (Pernod Ricard), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 66
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
Are you gambling with your agency partners?
Four Lessons To Build Strong Partnerships There is no place like Las Vegas to understand gambling. Gambling’s what it’s known for. If you visit Sin City and do not hold some cards, play at a slot machine, sit at a poker or blackjack table or toss some dice, you are missing out on what the […]
When chaos calls, will your partnerships thrive or dive?
How business partnerships and team collaboration must evolve to overcome a wide range of new and complex business challenges between brands and agencies. — Read our article posted on Forbes — — Read our article posted on 4As — The world hasn’t come to an end, but at times it feels as if we’re getting […]
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
5 Reasons clients can inadvertently set their agencies up for failure
Featured on Producers & Procurers iQ: When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read the published Producers & Procurers iQ article — The chicken or the egg causality dilemma has been around for ages. It dates to Aristotle in the 4th century BCE […]
The Chicken and the Egg Dilemma
When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance. — Read our article posted on ANA — — Read our article posted on LBBonline — — Read our article posted on 4As — — Read our article posted on Producers & Procurers iQ — — Read […]
2021 Top agencies in the world by revenue
Our visual captures the largest global agencies based on 2020 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.). To request a complimentary electronic copy of the poster, please contact [email protected]
10 Best Quotes About Innovation and Change for May 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Todd Newman (VP Innovation Keurig Dr Pepper), Sir Martin Sorrell (CEO S4 Capital), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
10 Best Advertising Quotes of May 2021
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Bob Liodice (President & Ceo ANA), Michelle St. Jacques (CMO Molson Coors), Sir Martin Sorrell (CEO S4 Capital) and Catherine Sullivan (CEO PHD US), brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
