The value of effective agency management
Our visual: showcases the primary value of effective agency management. We break down the 4 core principles of effective agency management and the main capabilities each can bring. Download a print-friendly version here
Clients… How to Drive Your Agency Crazy
Our visual: explains the common mistakes made by advertisers with their agencies. Download a print-friendly version here
Best Practices in Agency Management
Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, relationship, work/outcomes and performance). And recipe to effectively establish this critical function. To request a complimentary electronic copy of any above visuals, […]
How Brand Advertisers Approach to Payment Terms May Have a Profound Downstream Impact on the Viability of the Advertising Industry
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of “effective financial management” by advertisers, it has now been upgraded to a whole new level: “responsible” industry practices that may impact the viability of an […]
What Actions Should Brand Advertisers Consider Taking in These Challenging Times to Make Responsible Use of Their Budget and Agency Resources?
Responsible Measures in Uncertain Times: Uncertainty seems to be the only certainty these days. Yet, brands and agencies must learn to operate in these challenging times by adapting to new realities, overcoming disruption and fear. The economic implications are hard to ignore. As the serenity prayer reminds us: we must accept the things we cannot […]
4A’s Relationship Management Best Practices Guidance
Featured on 4A’s — Read the published 4A’s article — Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and […]
Use the Value Index to Show ROI. Client/Agency Relationships Need More Transparency and Accountability
Featured on The Drum — Read The Drum’s published article — The marketing industry is buzzing from Samsung Electronics Co.’s recent marketing operation layoffs and speculated connection to the abrupt departure of its CMO, Marc Mathieu. Information shared in The Wall Street Journal indicate the company conducted an internal investigation of the dealings between marketing staff and […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
Effective Agency Management
Featured on the ANA: — Read the published ANA article — No matter what kind of marketer you are, you’ll spend years acquiring essential skills to master your craft. One of the most critical skills is often the least: how to work effectively with your agency partners. This is an important muscle for any marketer […]
Agency Relationship Expert Bruno Gralpois Hosts ANA E-Training on Effective Agency Management
Featured on PRWeb & Virtual Strategy Magazine: ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI — Read PRWeb’s published article — Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course entitled “Agency Management” available now to all ANA […]
Agency Relationship Expert Bruno Gralpois Hosts Association of National Advertisers’ E-Training on Effective Agency Management
Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI SEATTLE – November 16, 2018 – Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course […]
The Uneasy Truth About Being a Client and What It Means to Build Lasting Partnerships in Today’s Cut-Throat Environment
Client Agency Relationships: Confessions of an Ex-Client: I’d like to confess. Actually, I have multiple confessions to make. Four to be precise. No worries. This is not a remake of “Confessions of a Dangerous Mind” (2002), so they won’t keep you up at night. But if you’ve ever been a client, you too would have […]
