Volume 79 | November-December 2024
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]
Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
Volume 77 | July-August 2024
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]
Volume 76 | May-June 2024
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]
Volume 75 | March-April 2024
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]
Volume 74 | January-February 2024
Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]
Is your preferred partner program painful or prosperous?
How can we build a more resilient and effective supply chain in a post-COVID and constantly disrupted marketplace? Perhaps at no other time in our history has the importance of the supply chain been so obvious in companies’ ability to operate and drive organizational growth. Yet the marketing and advertising world has long understood that […]
