10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Agency Mania Solutions Convenes Client Consortium to Shape the Future of Agency Management
Leading partnership management software firm brings together industry visionaries for exclusive think tank focused on navigating AI, market evolution, and tomorrow’s agency partnerships. KIRKLAND, WA – October 23, 2025 – Agency Mania Solutions (AMS) hosted its bi-annual Client Consortium this week at The Woodmark Hotel and Still Spa in Kirkland, Washington, convening a record […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
2025 Top Agencies in the World by Revenue
Our visual captures the largest global agencies based on 2024 revenue/agency changes. We break down the notable agencies (and networks) for the top 6 and list out the top 15 agencies’ revenue, change year-over-year and key information (HQ, worldwide scope, size, etc.) Notable Changes from 2023 – 2024: Accenture Song surpassed WPP to become the […]
“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
Agency Mania Solutions Announces New AI Capabilities Within EvaluationDeliver™ Platform
Leading partnership management software firm Agency Mania Solutions introduces intelligent automation features within its EvaluationDeliver™ platform, enhancing how client–agency performance is measured and acted upon. BELLEVUE, WA – May 29, 2025 – Agency Mania Solutions (AMS), a leading provider of SaaS-based agency management solutions, today announced the release of new artificial intelligence capabilities within […]
Agency Mania Solutions becomes WFA’s Global Strategic Partner for Partnerships
WFA and Agency Mania Solutions join forces as strategic partners to help global brands strengthen their most critical marketing partnerships. BELLEVUE, WA – May 22, 2025 – Agency Mania Solutions (AMS), the industry’s leading provider of partnership management software, joins the World Federation of Advertisers (WFA) as its Global Strategic Partner focused on Partnerships—a […]
From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
Agency Mania Solutions Renews Sponsorship of Marketing Procurement iQ’s London Conference
Leading partnership management software firm Agency Mania Solutions continues to expand its presence in the European market, supporting strategic marketing procurement initiatives. LONDON – March 25, 2025 – For the second straight year, Agency Mania Solutions (AMS) is sponsoring and supporting the Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia […]
Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]