The Brand Agency Relationship Can Suffer During Tumultuous Times
Featured on AdExchanger: — Read AdExchanger’s Published Article — In times of crisis, traditional playbooks go out the window. Under pressure, with mounting concerns and increased tension, the risks of mishandling situations are far greater and the consequences potentially disastrous. The tendency is to favor short-term gains, and the focus is on extinguishing raging fires. […]
Best Practices in Agency Management
Our visual: outlines the key agency relations/management responsibilities, and success ingredients to drive operational excellence. We break down: The roles (strategy/governance, partnership management, engagement/delivery, and measurement/optimization), Primary focus areas (talent, relationship, work/outcomes and performance). And recipe to effectively establish this critical function. To request a complimentary electronic copy of any above visuals, […]
How Brand Advertisers Approach to Payment Terms May Have a Profound Downstream Impact on the Viability of the Advertising Industry
When Not Doing it Right is Wrong: Payment terms have been, well, top of mind as of late. While historically the topic has received industry-wide interest in the context of “effective financial management” by advertisers, it has now been upgraded to a whole new level: “responsible” industry practices that may impact the viability of an […]
