Marketer’s Strongest Muscle is the Agency
Featured on the ANA: Keys to Ending the Agency Mania — Read the ANA’s published article — A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through technology and digital mediums. Now, because of this change, the advertising and marketing communication disciplines are […]
Effective Agency Management
Featured on the ANA: — Read the published ANA article — No matter what kind of marketer you are, you’ll spend years acquiring essential skills to master your craft. One of the most critical skills is often the least: how to work effectively with your agency partners. This is an important muscle for any marketer […]
Agency Relationship Expert Bruno Gralpois Hosts ANA E-Training on Effective Agency Management
Featured on PRWeb & Virtual Strategy Magazine: ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI — Read PRWeb’s published article — Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course entitled “Agency Management” available now to all ANA […]
Agency Relationship Expert Bruno Gralpois Hosts Association of National Advertisers’ E-Training on Effective Agency Management
Agency Relationship Expert Bruno Gralpois hosts Association of National Advertisers E-Training on Effective Agency Management ANA members gain takeaways on turning volatile agency relationships into effective partnerships that drive ROI SEATTLE – November 16, 2018 – Agency management expert, Bruno Gralpois, teams up with the Association of National Advertisers (ANA) to host an e-training course […]
Agency Mania Solutions Presents at Association of National Advertiser’s Members-Only Conference
Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing: SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers […]
Why I Ditched the Cannes Ad Fest and Headed West This Year
Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]
