WHY BRAND ADVERTISERS AND AGENCIES MUST ASK THE RIGHT QUESTIONS TO BUILD BETTER PARTNERSHIPS

When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes, Producers & Procurers iQ & Association of National Advertisers “Judge a man [or woman] by his [or her] questions rather than his [or her] answers.” That famous quote is often wrongly […]

UNDERSTANDING THE DIFFERENCE BETWEEN A SCOPE AND A BRIEF (CHECKLIST)

Request a checklist to help you decide the best document to use – an SOW or a brief: There has been continued confusion in our industry about the difference between a scope of work, or statement of work (SOW), and a brief. Some may wonder: Do we need both of these? Are they redundant or […]

AGENCY MANIA SOLUTIONS LAUNCHES NEW AMU TRAINING COURSE

New Agency Mania University (AMU) Course Released: Master the Skill of Briefing BELLEVUE – OCTOBER 15, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), Master the Skill of Briefing. AMU is a self-serve training curriculum offering marketers of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course trains […]

HOW TO ASSESS YOUR ORGANIZATIONAL READINESS FOR SOFTWARE AUTOMATION (CHECKLIST)

Request a checklist to help you determine the best time to implement an automated approach to agency management responsibilities: When is the right time to introduce software automation in the way agency partnerships are managed, from roster selection to performance assessment, briefing, training, financial, and scope management? Contents We Dive Into: Monitoring agency progress is […]

IN THE NEWS: CLIENTS AND AGENCIES ALIKE DESERVE BETTER PARTNERSHIP PRACTICES

Featured on CampaignUS: Clients and agencies alike deserve better partnership practices. Here are five areas that agencies and clients could all work better at when it comes to partnering. — Read the published CampaignUS article — In the age of constant “mania,” advertisers and agencies deserve better ways to collaborate and successfully partner. “We deserve […]

AGENCY MANIA SOLUTIONS PRESENTS AT ASSOCIATION OF NATIONAL ADVERTISER’S MEMBERS-ONLY CONFERENCE

Co-Founder Bruno Gralpois to speak on improving marketing outcomes through efficient scoping and briefing: SAN FRANCISCO – April 25, 2018 – Agency Mania Solutions’ Co-Founder Bruno Gralpois will present as a guest speaker at the Association of National Advertisers (ANA) Business to Business Members-Only Conference at Wells Fargo on April 25, discussing how large advertisers […]

IN THE NEWS: FIVE STEPS TO A GREAT CREATIVE BRIEF

Featured on the ANA: Five things marketers can do to produce a better creative brief. — Read the published ANA article — In advertising, it can be argued that the smoothest path to great creative work begins with an equally great creative brief. But the process of delivering an effective brief is no easy task, […]

ARTICLE: HOW EFFECTIVE BRIEFING ENSURES CLIENTS GET BETTER WORK FROM THEIR AGENCIES

Are Your Briefs Tight Enough? I am not referring to briefs as the style of close-fitting, short, snug underwear commonly known as “jockey shorts” in the U.S. Instead, I am referring to the number one contributing factor to wasted marketing dollars and troubled client/agency relationships: briefs that are often way too loose, incomplete and seriously […]

ARTICLE: FIVE SCOPE OF WORK AND INPUT BRIEFING BEST PRACTICES SUCCESSFUL COMPANIES FOLLOW TO CONSISTENTLY INCREASE MARKETING PERFORMANCE AND DRIVE EFFICIENCIES

Download a print-friendly version here  Can Your Relationship Handle the IKEA Meltdown? Most relationships cannot handle the highly stressful process of assembling IKEA furniture, especially when the directions are unclear or simply missing or lost. If you ever shopped at IKEA and attempted to put together any large piece of furniture without directions and with […]