Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
10 Best Advertising Quotes | September-October 2024
Discover September-October’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Linda Boff (Said Differently), Lianne Sinclair (AT&T), Linda Bethea (Danone US), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 77 | July-August 2024
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]
10 Best Advertising Quotes | July-August 2024
Discover July-August’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Arthur Sadoun (Publicis Groupe), Sharon Otterman (Macy’s), Kellyn Smith Kenny (AT&T), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 76 | May-June 2024
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]
10 Best Advertising Quotes | June 2024
Discover June’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Victoria Lozano (Crayola), Francois Lee (Amazon), Andrea Stillacci (HEREZIE), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 75 | March-April 2024
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]
10 Best Advertising Quotes | April 2024
Discover April’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Mark Read (WPP), Marla Kaplowitz (4A’s), Marc Pritchard (P&G), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 74 | January-February 2024
Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]
10 Best Advertising Quotes February 2024
Discover February’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Tom Denford (ID Comms Group), Alyson Griffin (State Farm), Mark Read (WPP), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 73 | October-November 2023
Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]
10 Best Advertising Quotes November 2023
Discover 10 inspiring quotes about the state of advertising from industry thought-leaders such as Mark Penn (Stagwell), Gali Arnon (Fiverr), Greg Hahn (Mischief @ No Fixed Address), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
