10 Best Advertising Quotes | April 2024
Discover April’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Mark Read (WPP), Marla Kaplowitz (4A’s), Marc Pritchard (P&G), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 74 | January-February 2024
Executive Summary January and February are often characterized by technological innovation as CES is followed by advertising brilliance during the Super Bowl. There is no better way to start 2024 than being inspired by these two epic events, which are stunning illustrations of where the advertising industry is heading. “The beginning of a beautiful relationship […]
10 Best Advertising Quotes February 2024
Discover February’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Tom Denford (ID Comms Group), Alyson Griffin (State Farm), Mark Read (WPP), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 73 | October-November 2023
Executive Summary If you are looking for a sign, this might be it. Artificial intelligence is not only changing how we do marketing; it’s changing the agency landscape and the offerings brands rely on. AI is disrupting the agency model in significant ways, and not just because of task automation or productivity gains. Agencies are […]
10 Best Advertising Quotes November 2023
Discover 10 inspiring quotes about the state of advertising from industry thought-leaders such as Mark Penn (Stagwell), Gali Arnon (Fiverr), Greg Hahn (Mischief @ No Fixed Address), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 72 September 2023
Executive Summary “I’m a Barbie girl, in the Barbie world…” Welcome to Barbie Land! Greta Gerwig’s movie about the Mattel icon has been as much of a success in theaters as it has been in co-brand marketing. That was the topic of many conversations in our industry after such a brilliant launch. The blockbuster finished […]
10 Best Advertising Quotes September 2023
Discover 10 inspiring quotes about the state of advertising from industry thought-leaders such as Todd Kaplan (Pepsi), Ian Grody (Giant Spoon), Robert Wong (Google), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 71 July 2023
Executive Summary Bonjour, mes amis! The world of advertising converged on the French Riviera once again at the International Festival of Creativity near, and sometimes on, the beach of Cannes, enjoying post-COVID and celebrating la crème de la crème in advertising. The sight of old pal and global CMO Ryan Linder play a Stagwell Global-sponsored […]
10 Best Advertising Quotes July 2023
Discover 10 inspiring quotes about the state of advertising from industry thought-leaders such as Tor Myhren (Apple), Drew Panayiotou (Pfizer), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
What If KPI Stood For More? Reevaluating Agency KPIs
— Read our article on Forbes — Most of us have implemented key performance indicators (KPIs) to measure our progress. Agency KPIs are essential for any organization to measure progress against predetermined objectives and priorities. KPIs let advertisers focus on what matters most, align resources toward achieving those goals, identify areas that need improvement and take corrective […]
Volume 70 June 2023
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings are emerging daily, many are restructuring, reorganizing to adapt to new capabilities fueled by MarTech and AI, two still burning topics for advertisers and agencies alike. These trends are impacting […]
10 Best Advertising Quotes May 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Jon Moeller (P&G), Jon Wren (Omnicom Group), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
