How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
Are Your Briefs Tight Enough?
How effective briefing ensures clients get better work from their agencies
Make the Logo Bigger!
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative reviews.
Working Your Non-Working Too Hard
Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. Brought to you by Bruno Gralpois of Agency Mania Solutions.
Less is More, More is Less
How brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with. Brought to you by Bruno Gralpois of Agency Mania Solutions.
What do Great CMOs Have in Common?
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]
Discover the Seven Secrets Behind the World’s Most Successful Client/Agency Relationships and What They Share in Common
Download a print-friendly version here Here’s to the crazy ones. The round pegs in the square holes. Transcript: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status […]
Common Mistakes Advertisers Make With Their Agencies and What to do About It
20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed ones, based on the hundreds of relationship and performance evaluations we conducted. Similarly, a number of client behaviors guarantee you will fail your agency every time. Those who believe that […]
Relationship Capital
ANA Final Say By Bruno Gralpois As we celebrate the ANA’s 100th Anniversary and its vibrant history of advertising, it’s a good time to reflect on our vast and ever-growing arsenal of weapons of mass persuasion and ask ourselves: What clever combination of stones may we have left unturned? Following years of economic progress driven […]
Why I Ditched the Cannes Ad Fest and Headed West This Year
Featured on Forbes Magazine — Read the published Forbes article — Usually around this time of year, I would find myself on the Croisette at the Cannes Lions International Festival of Creativity. Soaking up both sun and shortlists, attending a seminar or two, discussing where ad agencies get it all wrong and clients got it half right, […]
Managing (Agency) Mania
Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]
Agency Partners Help Drive Strong Business Performance
Agency Partners Help Drive Strong Business Performance How many hats do you wear? If you are a CMO, you’re probably wearing at least half a dozen: brand strategist, marcom integrator, data tsar, growth officer, social master, mobile advocate—and the list goes on. Perhaps one of the most important roles played by today’s CMO is talent […]
