It’s Not The 50% You Get Right That Matters
Treated as an annual formality, client–agency assessments will merely end up funding yet another avoidable agency review. The process of performance evaluations deserves the same strategic rigor as any other major business decision. Ask a CMO how an agency relationship is going, and the typical answer is: “Pretty good, for the most part.” And the […]
Agency Mania Solutions Co-Founder Bruno Gralpois to Present New WFA Research on Agency Commercial Models at WFA Forum Connect New York
New joint study with the World Federation of Advertisers finds that briefing quality, trust and feedback — not remuneration models — are the strongest drivers of agency performance. SEATTLE, Sept. 28, 2026 – Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, will present the findings of a new joint research report with the World Federation […]
Agency Mania Solutions and WFA Renew Global Strategic Partnership, Expanding Commitment to Stronger Brand–Agency Relationships
Building on a landmark first year of joint research, thought leadership, and member education, the two organizations deepen their alliance to help global advertisers unlock greater value from their agency partnerships. BELLEVUE, WA – August 8th, 2026 – Agency Mania Solutions (AMS), the industry’s leading provider of partnership management software, and the World Federation […]
4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back. Momentum stacked on momentum. Assumptions cracked. New realities took hold. Tech innovation like artificial intelligence moved decisively from promise to power, reshaping how work is done, partnerships are built, and […]
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
10 Best Advertising Quotes | September-October 2025
Discover the top 10 quotes from September-October about the evolving advertising landscape, featuring insights from industry thought leaders like Lara Balazs (Adobe), Ramzi Chaabane (L’Oreal), Stephan Petrorius (WPP), Justin Thomas-Copeland (4A’s), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into key news […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
Best Advertising Quotes | 2025
Discover the Best Advertising Quotes from 2025 so far, featuring insights from industry thought leaders like Mollie Rosen (4As), Ramzi Chaabane (L’Oreal), Stacy Taffet (PepsiCo), Alex Schultz (Meta), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into key news and trends in agency […]
10 Best Advertising Quotes | May-June 2025
Discover the 10 Best Advertising Quotes from May-June, offering valuable insights into the state of the advertising landscape from thought leaders like Shantanu Narayen (Adobe), Steven Panariello (BBH), Emily Ketchen (Lenovo), Greg Hahn (Mischief @ No Fixed Address), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update […]
“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
Agency Mania Solutions Announces New AI Capabilities Within EvaluationDeliver™ Platform
Leading partnership management software firm Agency Mania Solutions introduces intelligent automation features within its EvaluationDeliver™ platform, enhancing how client–agency performance is measured and acted upon. BELLEVUE, WA – May 29, 2025 – Agency Mania Solutions (AMS), a leading provider of SaaS-based agency management solutions, today announced the release of new artificial intelligence capabilities within […]