AN INTEGRATED APPROACH TO MANAGING AGENCY PARTNERSHIP

Request a white paper on the case for an integrated vs. siloed approach to agency management activities: The agency management discipline has experienced significant interest by brand advertisers looking to automate and streamline their many agency management workflow processes to those essential to working effectively with their agency partners. Innovative concepts gave birth to industry […]

IN THE NEWS: TURNING AGENCIES INTO GROWTH AGENTS

Featured on The ANA Marketing Maestros, 4A’s and Adforum: How brand advertisers enable agency partners to drive business and brand growth through process automation. — Read the article published by ANA Maestros  — — Read the article published by 4A’s — — Read the article published by Adforum — GROWTH. If there is one word […]

SYSTEM INTEGRATION

Request a white paper on how we integrate our solutions with internal or third-party systems: The concept of connecting applications for more effective data sharing has grown in popularity. Data is effective only when it is shared in a timely manner with other systems that can benefit from it. Most of the organizations we work […]

WHITE PAPER: COST BENCHMARKING

Request a white paper on how to get the most value from cost benchmarking: Cost benchmarking has received much attention in recent years as brand advertisers look more carefully at their expenses, seek greater transparency from agency partners on cost assumptions, and, in the end, strive to drive better and more effective use of their […]

IN THE NEWS: MARTECH PODCAST INTERVIEW

Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and how technology can aid in this process on the MarTech Podcast. Part 1 Bruno’s Background – (02:17) I have been in the marketing space for […]

IN THE NEWS: CMO’S 8 PRIORITIES COME 2020

Featured on ANA Marketing Maestros — Read the published ANA article — It’s never too soon to plan for the future. The year 2020 is glowing on the horizon, fueled by opportunities, innovation, transformative forces, and yes, the fear of the unknown. The conversation around what 2020 will bring for the marketing industry often spans […]

ARTICLE: IMPROVING WORK QUALITY, EFFICIENCY, AND TRANSPARENCY, WITHOUT FALLING INTO COMMON SCOPE OF WORK TRAPS THAT UNDERMINE MARKETING EFFORTS

Avoiding Deadly Scope of Work Traps: The importance of having a robust scope of work (SOW) management system that improves how a brand advertiser manages the allocation of its internal and agency resources– human and financial–no longer needs to be established. The years of having advertisers trade scope documents and agency financials via email or […]

PRESS RELEASE: AGENCY MANIA SOLUTIONS UNVEILS ANALYTICAL SERVICES FOR DEEP MEASUREMENT OF AGENCY PERFORMANCE, ROI, AND BUDGETING

Agency Mania Solutions unveils Analytics Services for Deep Measurement of Agency Performance, ROI, and Budgeting Data collected and leveraged from ScopeDeliverTM enables more effective client/agency relationships SEATTLE – December 7, 2018 – Agency Mania Solutions today announced availability of its new data analytical service capability that enables brand advertisers to more deeply measure agency performance, […]

ARTICLE: DISCIPLINE OF AGENCY MANAGEMENT INCREASINGLY MORE DATA-DRIVEN TO SIGNIFICANTLY IMPROVE EFFICIENCIES, EFFECTIVENESS AND ULTIMATELY RELATIONSHIP VALUE

Download a print-friendly version here No longer fly blind with your agencies By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value CMOs and their teams should no longer fly blind when managing important agency relationships. There is no doubt that advertising has been profoundly impacted by the strategic use of data to improve […]