A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
Run, Forrest, Run.
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator In the 1994 American film Forrest Gump, based […]
EvaluationDeliver™ capabilities explained
EvaluationDeliver™ is a comprehensive client/agency performance evaluation solution designed to improve and strengthen the work relationship with agency partners. Offered as a self-serve tool or managed service. Learn more at http://agencymania.com/solutions/evaluationdeliver/
Dell Case Study
Watch this Dell Case Study video showing how Dell used EvaluationDeliver™ and TrainingDeliver™ to deliver top performance from its agencies through improved collaboration, innovation, creativity, and executional excellence. Brought to you by Agency Mania Solutions. — Request a copy of the case study here —
EvaluationDeliver™ Action Planning
Request more information on the Action Planning module within our agency performance solution, EvaluationDeliver™, which facilitates sustained accountability and enhances the predictability and transparency of action plan execution: Performance evaluations have become a necessity for advertisers to continuously improve and strengthen agency relationships and the work produced by these vital partners. Once opportunities for improvement […]
EvaluationDeliver™ Online Evaluation Dashboard
Request more information on the module within our agency performance solution, EvaluationDeliver™ that provides customized, simplified, and speedy access to client/agency performance evaluation results: Advertisers conduct regular evaluations of their relationships with partner agencies, inviting both client and agency teams to provide thoughtful, productive feedback through scores and verbatim comments. This survey process creates significant […]
EvaluationDeliver™ Participation Tool
Request more information on the Participation Tool feature within our agency performance solution, EvaluationDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]
How Much Risk Brand Advertisers Are Willing to Take With Their Agency Partners, and What Impact It Has on Their Overall Performance
What’s Your Risk Profile? From choosing what stock or bond to purchase to deciding whether you should travel or shake hands during the Coronavirus epidemic, the everyday decisions we make are based on our individual risk profiles, or what is often referred to as risk tolerance. Financial institutions have mastered the artform of asking customers […]
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
Use the Value Index to Show ROI. Client/Agency Relationships Need More Transparency and Accountability
Featured on The Drum — Read The Drum’s published article — The marketing industry is buzzing from Samsung Electronics Co.’s recent marketing operation layoffs and speculated connection to the abrupt departure of its CMO, Marc Mathieu. Information shared in The Wall Street Journal indicate the company conducted an internal investigation of the dealings between marketing staff and […]
EvaluationDeliver™: Dell
This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.
