Industry Update Volume 47
Executive Summary – Monthly Recap “Crisis? What Crisis?” was the sarcastic title of a recent Media Insider post. When it rains, it pours, the saying goes. In the middle of COVID 19, the world awakens to intolerable injustice and racism and collectively rises to say, “no more.” Whether it is the health pandemic or current […]
Industry Update Volume 46
Executive Summary – Monthly Recap 2020 is not yet over but without a doubt, will be remembered as a year of humility, sacrifice, creativity, and global unity. As the industry evolves and adapts to new circumstances and requirements, so do we. As a result, we made a few changes to the industry update, including two […]
Industry Update Volume 45
Executive Summary—Monthly Recap: The Coronavirus (COVID-19) pandemic changed our lives, not only temporarily, but in some profound ways. This is an unprecedented event that our generation will hopefully learn from so it never repeats itself. It’s already changing the fabric of our culture (humanity, solidarity, philanthropic activities, travel, etc.), as well as businesses with greater […]
Industry Update Volume 44
Executive Summary—Monthly Recap: The headlines were initially centered around the impact on the advertising industry of the “Cookie Apocalypse” or “Cookie-pocalypse” as some call it. But it’s the coronavirus (COVID-19) pandemic that ultimately became the center of our attention as it caused disruptions, cancellations, quarantines, and shutdowns around the world. How could it not as […]
Industry Update Volume 43
Executive Summary – Monthly Recap: Super Bowl 2020 was another great display of the industry’s strength and focus with a sold-out inventory. There were complaints about too many movie references; others were moved, while some enjoyed the funny spots. Either way, no one was left untouched during one of the most televised events of the […]
Industry Update Volume 42
Executive Summary – Monthly Recap: Buzzwords in 2019 were “Brandformance”, “Storyliving”, “Snackable,” and “Hyper-relevant/targeting.” So 2020 is supposed to bring a bit of maturity to an industry that is sometimes chasing change for change’s sake. Is the agency business still facing a perfect storm of budget reductions, in-housing, talent shortage, and identity crisis? We will […]
Industry Update Volume 41
Executive Summary – Monthly Recap: The advertising industry is now on our constant state of turmoil it appears. Brand advertisers, publishers, agencies and service providers alike are all shouting out loud, asking for positive change. Not unlike an inspiring performance by 16-year-old Swedish activist Greta Thunberg asking leaders to take greater accountability for climate change. […]
Industry Update Volume 40
Executive Summary – Monthly Recap Growth, growth, growth. This is at the center of every major event in the advertising industry. Brand advertisers are laser-focused on turning their marketing resources, budgets, and agency partners into growth agents. The industry is still reacting to several high-impact trends, from brands changing or experimenting with new agency models, […]
Industry Update Volume 39
Executive Summary – Monthly Recap What a summer it has been… Facebook was fined $5 billion as part of its privacy settlement approved by the FTC for the mishandling of Facebook user data by Cambridge Analytica, and it seems as if nothing can undermine the social media giant. Top brands started ditching CMO positions, including […]
Industry Update Volume 38
Executive Summary – Monthly Recap: Summer is here and Cannes is always top of mind as the Cannes Lions unfolded in the iconic city on the French Riviera, coupled with some major announcements, from new partnerships and to new industry initiatives. Thousands of marketing, creative and tech professionals gathered in Cannes to celebrate the winners, […]
Industry Update Volume 37
Executive Summary – Monthly Recap: There were a lot of April Fools’ Day jokes this year: WPP‘s acquisition of Martin Sorrell’s S4 Capital, and Accenture Interactive’s acquisition of independent creative powerhouse Droga5, among others. But wait, the latter wasn’t actually a joke. Accenture Interactive did acquire Droga5, surprising many and continuing an acquisition spree that […]
10 Best Advertising Quotes May 2019
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders, brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
