Volume 69 March 2023
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant […]
Agency Mania Solutions launches new AMU briefing training course
New Agency Mania University (AMU) Course Released: Master the Skill of Briefing BELLEVUE – OCTOBER 15, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), Master the Skill of Briefing. AMU is a self-serve training curriculum offering marketers of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course trains […]
Agency Mania Solutions launches new AMU creative feedback training course
New Agency Mania University (AMU) Course Released: How to Evaluate Creative Work BELLEVUE – AUGUST 12, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), How to Evaluate Creative Work. AMU is a self-serve training curriculum offering learners of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course is […]
INDUSTRY UPDATE VOLUME 54
Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]
INDUSTRY UPDATE VOLUME 53
Executive Summary – Monthly Recap Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. […]
INDUSTRY UPDATE VOLUME 52
Executive Summary – Monthly Recap “Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in […]
FULL-YEAR 2020 INDUSTRY SUMMARY
Executive Summary – Yearly Recap As you spent hours locked up in an improvised home office, did you feel overwhelmed by the cacophony of industry news, and still felt underinformed? You were not alone. We created these quick bite-sized highlights of what’s going on in our world so friends, colleagues, and clients wouldn’t have to […]
INDUSTRY UPDATE VOLUME 51
Executive Summary – Monthly Recap: Are we there yet? This common kid question during any commute or cross-country holiday journey feels quite appropriate. When will this be over? Let’s face it. We have all been hurt in some way. In a recent PR week article, Civis Analytics/Finn Partners reported that our industry is feeling mood […]
IN THE NEWS: HOW CMOs MEASURE THE SUCCESS OF CLIENT-AGENCY RELATIONSHIPS (ROI)
Featured on MarTech Advisors — Read the published MarTech Advisor’s article — Marketing budgets are increasingly tight and CMOs struggle to effectively measure ROI and justify investments. In today’s harsh economic climate, C-level executives are asking questions about the accountability of every dollar spent. Even industry heavyweights such as Facebook, Google, and Amazon, are introducing […]
ARTICLE: 6 CONSIDERATIONS FOR PROVIDING BETTER BRIEFS
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]
IN THE NEWS: MARKETER’S STRONGEST MUSCLE IS THE AGENCY
Featured on the ANA: Keys to Ending the Agency Mania — Read the ANA’s published article — A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through technology and digital mediums. Now, because of this change, the advertising and marketing communication disciplines are […]
IN THE NEWS: ACCOUNTABILITY IN AGENCY-CLIENT RELATIONSHIPS IS A TWO-WAY STREET
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
