Agency Mania Solutions Recognized as Top 10 Most Influential Companies of the Year for 2023
Agency Mania Solutions Recognized in Top 10 Most Influential Companies of 2023 July 6, 2023 – Agency Mania Solutions (AMS) was recognized by The Fortuner Hub as one of the 2023 Top 10 Most Influential Companies of the Year in its cover story. This feature delves into the remarkable journey of AMS, highlighting its visionary […]
Volume 70 June 2023
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings are emerging daily, many are restructuring, reorganizing to adapt to new capabilities fueled by MarTech and AI, two still burning topics for advertisers and agencies alike. These trends are impacting […]
Volume 69 March 2023
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant […]
Agency Mania Solutions launches new AMU briefing training course
New Agency Mania University (AMU) Course Released: Master the Skill of Briefing BELLEVUE – OCTOBER 15, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), Master the Skill of Briefing. AMU is a self-serve training curriculum offering marketers of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course trains […]
Agency Mania Solutions launches new AMU creative feedback training course
New Agency Mania University (AMU) Course Released: How to Evaluate Creative Work BELLEVUE – AUGUST 12, 2021 – Agency Mania Solutions (AMS) today announced its new course addition within its online training program (Agency Mania University), How to Evaluate Creative Work. AMU is a self-serve training curriculum offering learners of any level – marketers, procurement professionals, agency management teams – on critical best practices and agency management competencies. This particular course is […]
Industry Update Volume 54
Executive Summary – Monthly Recap Cannes Lions Festival announced that it’s going 100% digital for its second straight year, indicating that the light is there but still at the end of a long, very long tunnel. Global agencies reported their 2020 financial performance and, despite single-digit revenue drop and a painful decline in organic growth […]
Industry Update Volume 53
Executive Summary – Monthly Recap Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. […]
Industry Update Volume 52
Executive Summary – Monthly Recap “Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in […]
Full-Year 2020 Industry Summary
Executive Summary – Yearly Recap As you spent hours locked up in an improvised home office, did you feel overwhelmed by the cacophony of industry news, and still felt underinformed? You were not alone. We created these quick bite-sized highlights of what’s going on in our world so friends, colleagues, and clients wouldn’t have to […]
Industry Update Volume 51
Executive Summary – Monthly Recap: Are we there yet? This common kid question during any commute or cross-country holiday journey feels quite appropriate. When will this be over? Let’s face it. We have all been hurt in some way. In a recent PR week article, Civis Analytics/Finn Partners reported that our industry is feeling mood […]
How CMOs Measure the Success of Client-Agency Relationships (ROI)
Featured on MarTech Advisors — Read the published MarTech Advisor’s article — Marketing budgets are increasingly tight and CMOs struggle to effectively measure ROI and justify investments. In today’s harsh economic climate, C-level executives are asking questions about the accountability of every dollar spent. Even industry heavyweights such as Facebook, Google, and Amazon, are introducing […]
6 Considerations for Providing Better Briefs
Stop the madness: When advertising clients provide creative briefs or statements of work (SOWs) to agencies, there is a bit of a disconnect in how those efforts are perceived. It’s “bad enough” that only 58% of clients said they provide clear assignment SOW/briefings to their agencies, according to Bruno Gralpois, co-founder of Agency Mania Solutions and the […]
