Marketer’s Strongest Muscle is the Agency
Featured on the ANA: Keys to Ending the Agency Mania — Read the ANA’s published article — A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through technology and digital mediums. Now, because of this change, the advertising and marketing communication disciplines are […]
Accountability in Agency-Client Relationships is a Two-Way Street
Featured on MediaPost’s AgencyDaily & 4A’s SmartBrief: — Read the published AgencyDaily article — — Read the published 4A’s article — The average client-agency relationship is in sharp decline, creating much tension and uncertainty for both advertisers and agencies. Billions of marketing dollars are still channeled through randomly selected agencies by clients of all sizes […]
Agency Mania 2nd Edition Now Available at Major Retailers and Online Bookstores
Agency Mania is an actionable guide for brand advertisers looking to drive efficiencies and quality outcomes from their agency relationships: SEATTLE (PRWeb) – February 26, 2019 – “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results”, an updated version of Bruno Gralpois’ best-selling, industry reference on how to drive ROI and […]
Adweek, OpenText, and Hightail Host Agency Management Webinar with Agency Mania Solutions
Featured on Adweek and OpenText Hightail: Bruno Gralpois equips attendees with best practices for upgrading their agency management approach. — Read the published recap on PRWeb Cision — Agency Mania Solutions‘ Co-Founder, Bruno Gralpois, presents, “Brand Advertisers, How Tight Are Your Briefs?” a webinar sponsored by OpenText HighTail with AdWeek on February 14. This webinar will provide […]
The Agency Model of the Future
Featured on CMO.com — Read the published CMO.com article — This article is part of our series about 2019 trends, predictions, and new opportunities. Click here for more. Agencies in marketing and communication services have expanded their reputation for demonstrating strong creativity and executional skills to also building upon a scientific body of knowledge that […]
Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting
Agency Mania Solutions Presents with Gilead Sciences and HP Inc. at ANA Advertising Financial Management Committee West Coast Chapter Meeting Bruno Gralpois and Gilead Sciences’ Keecia Scott share marketing operations tactics and a new approach to partnership excellence SEATTLE (PRWEB) JANUARY 23, 2019 Agency Mania Solutions’ Co-Founder, Bruno Gralpois, and Gilead Sciences’ Senior Director of Marketing Operations, […]
Marketing Technology Awards 2019
Featured on ClickZ Marketing Technology Transformation: Entries open through Jan 25. — Read the full release — The Marketing Technology Awards ceremony will take place in Tribeca, New York on March 21, 2019. Entries are open for submission now through January 25. Why the awards, you ask? Well, the marketing technology space has been exploding in recent […]
Chaos or Creation? That Depends on Your Partnership
Featured on CampaignUS: Find out what Bruno Gralpois has to say about the future of the advertising industry. — Read the published CampaignUS article — The relationships between brands and their agencies are bordering on chaos. A fierce debate is raging on about what the ideal client/agency partnership looks like. Advertisers are asking for more […]
Effective Agency Management
Featured on the ANA: — Read the published ANA article — No matter what kind of marketer you are, you’ll spend years acquiring essential skills to master your craft. One of the most critical skills is often the least: how to work effectively with your agency partners. This is an important muscle for any marketer […]
The Amazon Advertising Impact
Featured on The Marketing NW: — Read the published Marketing NW article — With Amazon’s HQ2 investment in Long Island City, just a stone’s throw from Madison Avenue, many are paying attention to how this will impact the company’s advertising footprint. While still significantly smaller than peer industry heavyweights Facebook and Google, the e-commerce and […]
Amazon’s Advertising Phenomenon Fuels a Seattle Talent Boom
Featured on Puget Sound Business Journal & Yahoo! Finance: — Read the PSBJ published article — Seattle is on its way to becoming the next advertising industry nerve center, mostly fueled by Amazon’s rapid and powerful entry into the advertising business. With such a large share of e-commerce transactions going through Amazon, it’s hard for […]
Advertising Industry Insider Publishes 2nd Edition of How-to Guide for Effective Brand-Agency Partnerships
Featured on The Business Journals & PRWeb’s Cision: Available for pre-order now, the 2nd edition of Agency Mania by Bruno Gralpois offers best-practices that drive more effective advertiser and agency relationships. — Read the published PRWeb’s article — — Read the published Business Journal article — “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results”, […]
