AI Sentiment Analysis Explained | Part 2
What are the risks and benefits of AI Sentiment Analysis? Why is it important to rely on both AI and HI (human intelligence)? Who covers the cost of this feature? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 2 of their interview, Marketing Procurement iQ Founder […]
AI Sentiment Analysis Explained | Part 1
AI Sentiment Analysis: What is its impact, and how does it work? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 1 of their interview, Marketing Procurement iQ Founder & Publisher, Geoff Hall, speaks with AMS Co-Founder & Principal, Bruno Gralpois, expanding on this feature within one […]
Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
EvaluationDeliver™ Action Planning
Request more information on the Action Planning module within our agency performance solution, EvaluationDeliver™, which facilitates sustained accountability and enhances the predictability and transparency of action plan execution: Performance evaluations have become a necessity for advertisers to continuously improve and strengthen agency relationships and the work produced by these vital partners. Once opportunities for improvement […]
EvaluationDeliver™ Online Evaluation Dashboard
Request more information on the module within our agency performance solution, EvaluationDeliver™ that provides customized, simplified, and speedy access to client/agency performance evaluation results: Advertisers conduct regular evaluations of their relationships with partner agencies, inviting both client and agency teams to provide thoughtful, productive feedback through scores and verbatim comments. This survey process creates significant […]
EvaluationDeliver™ Participation Tool
Request more information on the Participation Tool feature within our agency performance solution, EvaluationDeliver™, that provides a more streamlined and simplified process to manage and update participation lists: Anyone who has ever set up and run a survey process like client/agency evaluations appreciates the inherent complexities and challenges associated with building and maintaining/updating a list […]
Performance action planning
Request a white paper on how to turn client/agency performance evaluation results into actionable insight and improvements: Client/agency performance evaluation programs have been in existence for a while. Brand advertisers and agencies understand the value of providing and receiving timely input about the health of their relationship, so the work continuously improves and the relationship […]
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
Use the Value Index to Show ROI
Featured on MarTech Advisors: Rethinking Agency Performance: Use the value index to show ROI. — Read the published MarTech Advisor’s article — It’s time to start rethinking how we measure agency performance and evaluate the health of those critical partnerships. Imagine the possibilities from a more effective use of agency talent: improved performance and substantial ROI gains. […]
