Breaking Silos: The Key to Effective Cross-Agency Teamwork
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]
Discovering Pearls: How To Find The Perfect Agency Partner
A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding. The chances of finding a natural pearl in an oyster are very low. It is estimated that one in […]
AI Sentiment Analysis Explained | Part 2
What are the risks and benefits of AI Sentiment Analysis? Why is it important to rely on both AI and HI (human intelligence)? Who covers the cost of this feature? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 2 of their interview, Marketing Procurement iQ Founder […]
AI Sentiment Analysis Explained | Part 1
AI Sentiment Analysis: What is its impact, and how does it work? We have unveiled a new Feature Highlight: AI Sentiment Analysis, but what does this mean? In Part 1 of their interview, Marketing Procurement iQ Founder & Publisher, Geoff Hall, speaks with AMS Co-Founder & Principal, Bruno Gralpois, expanding on this feature within one […]
Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
Agency Management Software Explained
Industry leader offering custom agency management software. Helping the world’s largest brands deploy customizable software that enables more effective management of their global strategic supplier partnerships. Our solutions give clients the tools they need to choose the right agency, accurately brief the agency, create actionable scopes of work, conduct end-to-end performance evaluations, effectively manage resources […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
A CMO’s Wake-up Call: not Who but How
Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” —no matter whom a brand partners with. A recent article by Ad Age predicts an increase in account reviews as a result of agency layoffs, corporate restructuring, leadership changes, and […]
Getting Stuff Done – Better, Faster, Smarter
Improving the output of client–agency collaboration to drive cost efficiencies and bulletproof your business in turbulent times. In the cacophony of business life and a new year full of promises, when the demands of work, team commitments, and the ever-present allure of conflicting priorities create a symphony of chaos, the quest to get things […]
Run, Forrest, Run.
How fast or far you can run only matters if you run in the right direction: Discover how brand advertisers can ensure the effective use of budgets and talent with an integrated approach to managing agency partnerships. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator In the 1994 American film Forrest Gump, based […]
RosterDeliver™ capabilities explained
RosterDeliver™ is a flexible one-stop agency roster solution, a sort of user-friendly, online supplier database specifically designed to provide sourcing and marketing professionals detailed and easy access to up-to-date information about advertising/marketing agencies and suppliers in the company’s roster. Learn more: https://agencymania.com/solutions/rosterdeliver/
Gilead Science’s Integrated Platform
An integrated mix of agency management tools enables Gilead Sciences to improve agency insights, action plans, work output, relationships and more streamlined, efficient use of resources.
