4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back. Momentum stacked on momentum. Assumptions cracked. New realities took hold. Tech innovation like artificial intelligence moved decisively from promise to power, reshaping how work is done, partnerships are built, and […]
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
ScopeDeliver™ SOW Survey
Request more information on the SOW Survey module within our agency scoping solution ScopeDeliver™, which offers agile, real-time feedback to be collected and reported on, structured as shorter, more frequent, pulse-like surveys: In a typical agency/client workflow, Scope of Work (SOW) requirements are defined, agency resources are secured, and budgets are aligned. Then throughout the […]
ScopeDeliver™ capabilities explained
ScopeDeliver™ is an end-to-end agency scoping tool designed to streamline annual staffing/financial planning and ongoing management of deliverables, and agency and supplier resources. SOW software solutions done right! Learn more at https://agencymania.com/solutions/scopedeliver/
Volume 66
Executive Summary – Monthly recap We are experiencing tremendous change across talent, agency capabilities and the way work is being produced. It’s clear that the path is forward, with little appetite to reverse to prior industry practices in the way we pitch for work, conduct reviews, onboard manage our relationships. For example, our industry needs […]
Why advertisers/agencies must ask the right questions to build better partnerships
When brand advertisers ask better questions about their work relationship with agencies, performance soars and the partnership strengthens. — Read our article posted on Forbes, Producers & Procurers iQ & Association of National Advertisers “Judge a man [or woman] by his [or her] questions rather than his [or her] answers.” That famous quote is often wrongly […]
We don’t talk about… no no no
Three major roadblocks to highly effective marketing and collaborative client/agency partnerships… and why brand advertisers should talk about them. — Read our article posted on Producers & Procurers iQ — — Read our article posted on LBB Online — Unless you live under a rock, by now you probably heard the most popular of the […]
Four Types of Risk Profiles When Working with Agency Partners – What’s Yours?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]