4 Questions That Changed the Rules of Marketing Procurement
What marketing procurement leaders asked in recent years—and why the powerful answers changed everything The advertising industry crossed a line—and there is no going back. Momentum stacked on momentum. Assumptions cracked. New realities took hold. Tech innovation like artificial intelligence moved decisively from promise to power, reshaping how work is done, partnerships are built, and […]
Volume 85 | November-December 2025
Executive Summary If one song could capture the mood, momentum, chaos, and electric possibility of advertising as we charge into 2026, it would be Kelly Clarkson’s “Stronger.” Why? Because everything is being rebuilt—new rules, new models, new ambitions. Because the industry is reshaping itself in real time through restructurings, mergers, acquisitions, and seismic roster shifts. […]
10 Hard Truths Every CMO Must Confront to Lead Fearlessly
A candid look at the choices, challenges, and convictions that define modern marketing leadership in a new partnership era In today’s hyperconnected business world, every decision sets off a ripple that can amplify strengths or expose weaknesses across an entire ecosystem. Among all the partnerships that shape a company’s destiny, few are as consequential as […]
Volume 84 | September-October 2025
Executive Summary AI is rewriting marketing’s talent equation. Large agencies, ad-tech firms, and platforms are automating routine work to unlock strategic creativity and, in the process, elevating CMOs into true transformation architects. Agentic AI, self-serve operating systems, and brand-side builds (from production accelerators to performance intelligence) are shifting resources toward strategy, design, and decisioning. The […]
10 Best Advertising Quotes | September-October 2025
Discover the top 10 quotes from September-October about the evolving advertising landscape, featuring insights from industry thought leaders like Lara Balazs (Adobe), Ramzi Chaabane (L’Oreal), Stephan Petrorius (WPP), Justin Thomas-Copeland (4A’s), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into key news […]
3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Agency Mania Solutions Convenes Client Consortium to Shape the Future of Agency Management
Leading partnership management software firm brings together industry visionaries for exclusive think tank focused on navigating AI, market evolution, and tomorrow’s agency partnerships. KIRKLAND, WA – October 23, 2025 – Agency Mania Solutions (AMS) hosted its bi-annual Client Consortium this week at The Woodmark Hotel and Still Spa in Kirkland, Washington, convening a record […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
Best Advertising Quotes | 2025
Discover the Best Advertising Quotes from 2025 so far, featuring insights from industry thought leaders like Mollie Rosen (4As), Ramzi Chaabane (L’Oreal), Stacy Taffet (PepsiCo), Alex Schultz (Meta), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into key news and trends in agency […]
Volume 83 | July-August 2025
Executive Summary More than 15,000 attended the five-day Cannes Lions International Festival of Creativity in June. The expectation of many is that AI will be the enabler of human creativity. Havas, for example, is referring to itself as an “AI-driven organization fueled by human ingenuity.” On the first day of Cannes Lions, Apple marketing leader […]
Volume 82 | May-June 2025
Executive Summary Surprise. AI continues to dominate conversation at the intersection of technology, consumer trends, and business transformation. From headline-grabbing controversies to escalating legal battles over copyrighted content used for training models, the boundaries of responsible and practical AI are being tested in real time. Yet AI’s role in marketing is expanding rapidly, requiring us […]
10 Best Advertising Quotes | May-June 2025
Discover the 10 Best Advertising Quotes from May-June, offering valuable insights into the state of the advertising landscape from thought leaders like Shantanu Narayen (Adobe), Steven Panariello (BBH), Emily Ketchen (Lenovo), Greg Hahn (Mischief @ No Fixed Address), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update […]