From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
Volume 81 | March-April 2025
Executive Summary Like everyone else in the advertising industry who was watching the Super Bowl, you were probably wondering: Who will win the USA Today Ad Meter? We all did. February is always about the Super Bowl and its remarkable display of advertising brilliance. Per Fox, Super Bowl LIX set a viewership record with an […]
10 Best Advertising Quotes | March-April 2025
Discover the 10 Best Advertising Quotes from March-April, offering valuable insights into the state of the advertising landscape from thought leaders like Stacy Taffet (PepsiCo), Arthur Sadoun (Publicis Groupe), Ariba Jahan (Anomaly), Abbey Klaassen (Dentsu Creative U.S.), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, […]
Agency Mania Solutions Renews Sponsorship of Marketing Procurement iQ’s London Conference
Leading partnership management software firm Agency Mania Solutions continues to expand its presence in the European market, supporting strategic marketing procurement initiatives. LONDON – March 25, 2025 – For the second straight year, Agency Mania Solutions (AMS) is sponsoring and supporting the Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia […]
Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]
Volume 80 | January-February 2025
Executive Summary Hello, 2025! The race is underway. In the US, the newly elected president declared a new “golden age” across the board, including the nation’s economy. “Sorry, Mad Men. The Ad Revolution Is Here.” was the headline of a Wall Street Journal article announcing the merger of advertising giants Omnicom Group and Interpublic Group […]
10 Best Advertising Quotes | January-February 2025
Discover the 10 Best Advertising Quotes from January-February, offering valuable insights into the state of the advertising landscape from thought leaders like Jim Mollica (Bose), Kyle Peckens (Pfizer), Kevin McCollum (The Hershey Co.), and more. Stay informed with even more impactful quotes and expert perspectives in our bimonthly Industry Update newsletter, where we dive into […]
The Marketing Procurement Renaissance: Redefining Value and Innovation in a New Era of Relationship Capital
Industry leaders prepare for a transformative year of client and agency partnerships Leaders in marketing procurement gather every year at events to anticipate, explore, dissect, and debate the trends that are shaping the industry today and for years to come. The advertising industry has entered a transformative phase, its most profound in decades, as […]
Volume 79 | November-December 2024
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]
10 Best Advertising Quotes | November-December 2024
Discover November-December’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Marian Lee (Netflix), Danny Robinson (The Martin Agency), Diana Haussling (Colgate-Palmolive), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
10 Best Advertising Quotes | September-October 2024
Discover September-October’s 10 best quotes about the state of the advertising landscape from industry thought-leaders such as Linda Boff (Said Differently), Lianne Sinclair (AT&T), Linda Bethea (Danone US), and more. Dive into our collection of video resources for more industry insights. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
