Cost Benchmarking
Request a white paper on how to get the most value from cost benchmarking: Cost benchmarking has received much attention in recent years as brand advertisers look more carefully at their expenses, seek greater transparency from agency partners on cost assumptions, and, in the end, strive to drive better and more effective use of their […]
The Case for Custom Software
Request a white paper on the case for custom vs. out-of-the-box software: As brand advertisers streamline and automate their agency management processes, they often assume they must conform their processes to the capabilities of pre-packaged software (aka out-of-the-box solutions). This opinion paper highlights the benefits of custom over pre-packaged software as a service (or SaaS). […]
Guide: Secure Funding
Request a guide on how to successfully secure funding for your agency management software solutions: Software solutions dedicated to better managing agency activities are increasingly common as brand advertisers look for more systematic and automated ways to enable and foster these important partnerships, anywhere from roster, scope, briefing, and training to performance management. Although where […]
The Amazon Advertising Impact
Featured on The Marketing NW: — Read the published Marketing NW article — With Amazon’s HQ2 investment in Long Island City, just a stone’s throw from Madison Avenue, many are paying attention to how this will impact the company’s advertising footprint. While still significantly smaller than peer industry heavyweights Facebook and Google, the e-commerce and […]
Why Read Agency Mania 2
New edition, published by Beaufort Books, presents insights and best practices for brand managers, marketers and advertisers, including step-by-step processes on how to pursue, manage and maintain stronger partnerships that yield more cost-effective results. Available in early 2019, the book is now available for pre-ordering at major bookstores and retailers including Amazon.com, Target.com and Barnes & Noble. Learn more […]
Introduction of Agency Mania 2nd Edition
Nearly a decade later, an updated version of Bruno Gralpois’ best-seller and industry reference on how to drive ROI and create more mutually accountable brand/agency relations. Available in early 2019, the book is now available for pre-ordering at major bookstores and retailers including Amazon.com, Target.com and Barnes & Noble. Learn more here
Advertising Industry Insider Publishes 2nd Edition of How-to Guide for Effective Brand-Agency Partnerships
Featured on The Business Journals & PRWeb’s Cision: Available for pre-order now, the 2nd edition of Agency Mania by Bruno Gralpois offers best-practices that drive more effective advertiser and agency relationships. — Read the published PRWeb’s article — — Read the published Business Journal article — “Agency Mania 2nd Edition: Harnessing the Madness of Client/Agency Relations for High-Impact Results”, […]
Agency Mania Solutions to Join Keynote Panel at MDC’s Global Partners Summit
Co-Founder Bruno Gralpois to Address Agency Partnerships at International Event: SEATTLE – May 17, 2018 – MDC Partners has selected Bruno Gralpois, co-founder and principal of Agency Mania Solutions, to participate in MDC’s Global Partners Summit, May 17 in Nashville. Gralpois will join other industry leaders and brand advertisers in a discussion exploring modern collaborative […]
ScopeDeliver™
This Scope of Work Software enables this brand advertiser to streamline and automate the end to end annual planning process and agency reconciliations and improve decision-making via centralized reporting.
EvaluationDeliver™: Dell
This Performance Evaluation Program enables Dell to enhance the perceived value and overall quality of the input provided by agencies and client teams.
Managing (Agency) Mania
Featured on AdWeek: — Read AdWeek’s published article — If it’s news to you that the client/agency model has been in flames for years now, there’s also this new thing called the Internet that you might want to know about. Of course, there’s a big difference between just saying that the old setup is shot […]
TrainingDeliver™
This Online Training Solution enables clients to roll out a robust, compliant solution to train agencies faster and more efficiently while improving both collaboration and productivity.
