The Demise of Decades-Long Agency-and-Client Relationships
Featured on AdExchanger: “Data-Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review of their agency partners, they must really believe that a change […]
CMOs Highlight Extremely Frustrating Problems as Reason for Ending a Relationship
The Breakup Letter: Studies show more than 85 percent of American adults have experienced a breakup at least once in their lifetime. Nothing like uncertainty – as we are now experiencing with the health crisis – to yield greater tension and doubts in our personal and professional lives. Nothing like heightened budget pressure and higher […]
Common Mistakes Agencies Make With Their Clients and What to do About It
How to Drive your Client Mad By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here In How to Drive Your Agency Crazy, I shared 20 ways brand advertisers drive their agencies crazy, and in the process, sabotage their own efforts. Experienced advertisers know better; they know how to turn these […]
Five Realistic Ways to Earn Trust in Client/Agency Relationships
Trust Me (no, really!) By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Trust me (if I may ask) when I say that “transparency” has been the key word of choice in 2017. The issue of trust in client/agency relationships is so deep that it even led the newly elected […]
Will You Conduct an Agency Review this Year?
Download a print-friendly version here Industry data confirms a significant increase in roster changes and competitive reviews. Is the trend likely to continue in the years ahead? What are the implications for brand advertisers and their agencies? A recent article by the Wall Street Journal quoted data from research firm Advertiser Perceptions that 58% of […]
How Madison Avenue Got the Flu, and What Brand Advertisers Should do About It
Download a print-friendly version here How Madison Avenue got the flu, and what brand advertisers should do about it. The world of Madison Avenue is sick of being sick, literally. It all started with a fever a decade ago, fueled by disruptive media fragmentation, AdTech and digital innovation, the unstoppable rise of procurement in client/agency […]
How to Handle the Heat of Agency Transitions
— Read the published article on ANA — — Read the published article on Adforum — How to conduct an effective, smooth and expedient agency transition…without getting burned in the process. Last year was terribly “hot” in advertising, and if you are wondering, I am not referring to global warming or the steamy agency work […]
What do Great CMOs Have in Common?
Download a print-friendly version here Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. By Bruno Gralpois Author/Speaker, Thought-provocateur, amplifying partnerships to create transformative value The advertising industry is known for its vast number of glowing award ceremonies that celebrate agency and advertiser talent alike, […]
Discover the Seven Secrets Behind the World’s Most Successful Client/Agency Relationships and What They Share in Common
Download a print-friendly version here Here’s to the crazy ones. The round pegs in the square holes. Transcript: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status […]
Common Mistakes Advertisers Make With Their Agencies and What to do About It
20 Proven Ways to Drive Your Agency Crazy In “Love Is Dead,” I highlighted proven best practices that set apart highly successful relationships from failed ones, based on the hundreds of relationship and performance evaluations we conducted. Similarly, a number of client behaviors guarantee you will fail your agency every time. Those who believe that […]
How Agency Training and Onboarding Can Significantly Improve Client/Agency Engagement and Drive Cost-Effective Use of Talent
The New Efficiency Frontier: Online Agency Onboarding How long does it take for the average individual to be up and running efficiently in a new role? 60, 90, perhaps 120 days? In a fast moving and competitive environment where clients change agencies regularly and agency personnel attrition reaches astronomical figures, brand advertisers see new agency […]
What Will You Get Your Agency for the Holidays? The Gift of Stronger Partnerships
Download a print-friendly version here Thinking outside the gift box… The holidays, a time of both deep reflection and high festivities, are right around the corner. We pause near the end of each year to celebrate those around us, those we love and depend on, and to acknowledge their importance in our lives. In business, […]
