3 Key Industry Shifts Redefining the Future of Client–Agency Partnerships
The rules of engagement are being rewritten, and transforming what partnership truly means. Advertising is evolving at an unprecedented pace, perhaps faster than any other industry today. As the industry transforms, the very fabric of client–agency relationships—the foundation on which marketing is built—is being rewoven. At Agency Mania Solutions’ recent Client Consortium in Kirkland, WA, […]
Agency Mania Solutions Convenes Client Consortium to Shape the Future of Agency Management
Leading partnership management software firm brings together industry visionaries for exclusive think tank focused on navigating AI, market evolution, and tomorrow’s agency partnerships. KIRKLAND, WA – October 23, 2025 – Agency Mania Solutions (AMS) hosted its bi-annual Client Consortium this week at The Woodmark Hotel and Still Spa in Kirkland, Washington, convening a record […]
Benchmarking, Reinvented
From cost control to clarity, alignment to stronger partnerships In recent years, brand advertisers have doubled down on building strong benchmarking capabilities, often in close partnership with their marketing procurement teams. Scope-of-work and cost benchmarks provide a critical lens—comparing what agencies propose to deliver, at what price, against either internal historical data or broader industry […]
Volume 83 | July-August 2025
Executive Summary More than 15,000 attended the five-day Cannes Lions International Festival of Creativity in June. The expectation of many is that AI will be the enabler of human creativity. Havas, for example, is referring to itself as an “AI-driven organization fueled by human ingenuity.” On the first day of Cannes Lions, Apple marketing leader […]
Volume 82 | May-June 2025
Executive Summary Surprise. AI continues to dominate conversation at the intersection of technology, consumer trends, and business transformation. From headline-grabbing controversies to escalating legal battles over copyrighted content used for training models, the boundaries of responsible and practical AI are being tested in real time. Yet AI’s role in marketing is expanding rapidly, requiring us […]
“If My Agency Uses AI, Am I Overpaying?”
As artificial intelligence reshapes agency operations and increases productivity, advertisers must rethink compensation models and ensure they’re paying for true value—not just output. Every CMO, whether aloud or behind closed doors, has posed the same question to their marketing procurement team: Are we overpaying our agency now that AI is in play? Amid economic […]
Agency Mania Solutions Announces New AI Capabilities Within EvaluationDeliver™ Platform
Leading partnership management software firm Agency Mania Solutions introduces intelligent automation features within its EvaluationDeliver™ platform, enhancing how client–agency performance is measured and acted upon. BELLEVUE, WA – May 29, 2025 – Agency Mania Solutions (AMS), a leading provider of SaaS-based agency management solutions, today announced the release of new artificial intelligence capabilities within […]
Agency Mania Solutions becomes WFA’s Global Strategic Partner for Partnerships
WFA and Agency Mania Solutions join forces as strategic partners to help global brands strengthen their most critical marketing partnerships. BELLEVUE, WA – May 22, 2025 – Agency Mania Solutions (AMS), the industry’s leading provider of partnership management software, joins the World Federation of Advertisers (WFA) as its Global Strategic Partner focused on Partnerships—a […]
From Turmoil to Triumph in the Trump Era
Harnessing Agency Partnerships to Drive Growth in Turbulent Times: How Brand Advertisers Can Flip Uncertainty into Opportunity “Forward-Looking Statements and Economic Risk Disclaimer: This report contains forward-looking statements that are subject to risks and uncertainties, including but not limited to macroeconomic conditions, fluctuations in consumer demand, supply chain disruptions, inflationary pressure, interest rate volatility, […]
Volume 81 | March-April 2025
Executive Summary Like everyone else in the advertising industry who was watching the Super Bowl, you were probably wondering: Who will win the USA Today Ad Meter? We all did. February is always about the Super Bowl and its remarkable display of advertising brilliance. Per Fox, Super Bowl LIX set a viewership record with an […]
Agency Mania Solutions Renews Sponsorship of Marketing Procurement iQ’s London Conference
Leading partnership management software firm Agency Mania Solutions continues to expand its presence in the European market, supporting strategic marketing procurement initiatives. LONDON – March 25, 2025 – For the second straight year, Agency Mania Solutions (AMS) is sponsoring and supporting the Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia […]
Beyond Innovation: Transforming Partnerships for Lasting Value
Innovation is the lifeblood of the modern knowledge economy, fueling growth and shaping industries… The World Economic Forum highlights that innovation-driven productivity accounts for a staggering 50% of long-term GDP growth in both developed and emerging markets. Nowhere is this impact more pronounced than in the advertising industry, where the ability to stand out, […]