Volume 79 | November-December 2024
Executive Summary Geopolitical events, international hostilities, terrorism, public health crises, high and sustained inflation in countries that are our major markets, high interest rates, and labor and supply chain issues continue to cause economic uncertainty and volatility. That is how most holding companies start conversations about their earnings and financial performance. It’s not just a […]
Volume 78 | September-October 2024
Executive Summary We’ve been busy, and not just at Agency Mania Solutions—the entire global marketing industry is booming. It’s expected to reach $2.4 trillion in 2024, with US advertising estimated to grow by 11.4%, according to experts. New agencies are launching. Existing agencies are streamlining, reorganizing, and simplifying how they work and engage with clients. […]
Breaking Silos: The Key to Effective Cross-Agency Teamwork
How Brand Advertisers Can Foster Collaboration, Enhance Communication, and Drive Collective Success! The largest brands in the world rely on a web of agencies across several advertising and marketing disciplines. Some brands have dozens, even hundreds, of agency partners working on their behalf. The ability of their agencies to seamlessly collaborate and work together […]
Discovering Pearls: How To Find The Perfect Agency Partner
A natural pearl in an oyster is one of nature’s most remarkable and rare achievements. In the turbulent waters of the brand world, an ideal agency partnership can be similarly hard to find—but very rewarding. The chances of finding a natural pearl in an oyster are very low. It is estimated that one in […]
Volume 77 | July-August 2024
Executive Summary An accelerated pace of change is inevitable as announcements related to AI partnerships and innovation overwhelm both the media and the marketers who are trying to make sense of the cacophony of news in the advertising industry. What’s real and what’s hype? OpenAI, Google, Microsoft, Adobe, and now Apple are introducing AI solutions […]
Agency Mania Solutions Launches AI Sentiment Analysis in EvaluationDeliver™
Bellevue – July 15, 2024 – Agency Mania Solutions (AMS) proudly announces the latest innovation in its performance evaluation solution: EvaluationDeliver: AI Sentiment Analysis. Leveraging cutting-edge artificial intelligence technology, AI Sentiment Analysis accelerates and enhances the assessment of client–agency relationships. It offers brands a more insightful and effective evaluation process, which is otherwise challenging to secure […]
Unlocking Efficiency: 4 Steps to Powerful Agency Management and How to Handle Roadblocks
Advertiser relationships are under greater scrutiny to do more with less. Brands must implement a step-by-step approach to a more automated, streamlined, and smarter way to engage with agencies and deliver organizational value. “Do more with less” has become a corporate mantra for most brand advertisers and the agency ecosystem that brands rely on […]
Volume 76 | May-June 2024
Executive Summary How do we navigate change in an uncertain world? How do we dissociate the buzz from substantive innovation in AI? How do we know which trends or company announcements truly indicate where the industry is heading? How do we know which research, survey, or article is worth our time? Such topics are something […]
Agency Mania Solutions Sponsors ANA’s 2024 AFM Conference
The partnership management software company reissues support of the unique event’s mission to drive greater efficiencies, cost savings, and ROI in advertising and marketing. ORLANDO – May 5, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the 2024 Advertising Financial Management (AFM) Conference being held by the Association of National Advertisers […]
Volume 75 | March-April 2024
Executive Summary The agency world has consolidated its talent to streamline operations and simplify how clients interact or leverage integrated offerings. WPP is a prime example: Last year, WPP merged its creative agencies Wunderman Thompson and VMLY&R to form VML. Then WPP merged two of its largest communication agencies, Hill & Knowlton and BCW, to […]
Agency Mania Solutions Sponsors Marketing Procurement iQ’s London Conference
Partnership management software firm Agency Mania Solutions raises awareness of its growing and innovative client-agency capabilities in the European market. LONDON – April 16, 2024 – Agency Mania Solutions (AMS) announced today its sponsorship and support of the inaugural Marketing Procurement iQ Conference, taking place today and tomorrow at London’s iconic Kia Oval. Attended by some of […]
Rethinking ‘AI’ in a Partnership World: Advice for Advertisers and Agencies
What if “AI” meant something more than artificial intelligence? Discover 6 surprising and effective ways this popular abbreviation can improve agency partnerships. Members of the Association of National Advertisers selected AI as the Marketing Word of the Year for 2023. No surprise there. The AI phenomenon is indisputable: The abbreviation appears to be in every agency presentation, […]
