What If KPI Stood For More? Reevaluating Agency KPIs
— Read our article on Forbes — Most of us have implemented key performance indicators (KPIs) to measure our progress. Agency KPIs are essential for any organization to measure progress against predetermined objectives and priorities. KPIs let advertisers focus on what matters most, align resources toward achieving those goals, identify areas that need improvement and take corrective […]
Volume 70 June 2023
Executive Summary Busy. The advertising industry has been very busy redefining its value as a force of growth and responsible change. New agencies and offerings are emerging daily, many are restructuring, reorganizing to adapt to new capabilities fueled by MarTech and AI, two still burning topics for advertisers and agencies alike. These trends are impacting […]
10 Best Advertising Quotes May 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Jon Moeller (P&G), Jon Wren (Omnicom Group), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 69 March 2023
Executive Summary The use of generative artificial intelligence (AI) is exploding. Will generative AI change the advertising world as we know it? Probably. Most brands are looking to boost their marketing via AI tools and resources. Agencies are embracing it at light speed. The technology is having (or has the potential to have) a significant […]
10 Best Advertising Quotes March 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as James Quincey (The Coca-Cola Company), Mark Read (WPP), Wesley ter Haar (MediaMonks), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
The Year in Review and 2023 Trends
Looking back at 2022: Trends, major themes and future thinking – and how they will impact 2023. 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news […]
The Future of AI in Client/Agency Relationships
AI has the potential to fundamentally improve the way we produce advertising. How will AI also impact client/agency relationships? When IBM developed Deep Blue, the artificial intelligence (AI) program had one purpose: to play chess. This program made history by becoming the first intelligent machine to beat chess master Gary Kasparov in a 1997 chess […]
Volume 68 February 2023
Executive Summary 2022 was tumultuous and challenging at all levels after a series of worldwide tragedies—from the pandemic to weather disasters to Russia’s invasion of Ukraine, and the resulting inflation and high energy prices, the advertising and marketing world had plenty on its plate to address consumer concerns and keep business healthy. This is a […]
Seven Phrases That Defined Advertising In 2022 (And Describe Where The Industry Is Headed Next)
— Read our article posted on Forbes — 2022 challenged us all. “Inclusion” was voted ANA 2022 Marketing Word of The Year. Runners-up were “hybrid” and “metaverse.” If you ask me, those are as worthy as words like “resilience,” “fast-vertising,” “global unrest,” which saturated our news channels. Let’s look at the most impactful drivers of […]
10 Best Advertising Quotes February 2023
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Andréa Mallard (Pinterest), William White (Walmart), Tracy Allery (IBM), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
Volume 67 December 2022
Executive Summary Most analysts predict high volatility in the months to come, especially in digital advertising, and it is expected to spread across the entire advertising and marketing space. Agencies and advertisers are all dealing with a great sense of uncertainty right now. Macroeconomic concerns have been an ongoing topic of conversation, with unknown consequences […]
10 Best advertising quotes December 2022
Discover 10 most inspiring quotes about the state of advertising from industry thought-leaders such as Fiona Lloyd (Carat), Nicole Vinson (Kellogg), Teri Brady (Mother NY), Kristen Colonna (Pernod Ricard), and more. Brought to you by Bruno Gralpois of Agency Mania Solutions. Includes short comments.
