How Brand Advertisers Enable Agency Partners to Drive Business and Brand Growth Through Process Automation
Turning Agencies Into Growth Agents: GROWTH. If there is one word that best describes the imperative nature of marketing and the priority shared by all CMOs in these unprecedented times, this is it. Growth has never been a greater priority than it is today. This is not a new idea of course. The industry and […]
An Integrated Model of Agency Management Activities
Our visual: shows how an integrated mix of agency management tools enables top advertisers to improve data sharing and decision-making. This integrated approach enables agency-facing teams to gather more effective agency insights, action plans, work output, relationships and overall more streamlined, efficient use of resources. When advertisers are integrating multiple activities, they can consume data […]
System Integration
Request a white paper on how we integrate our solutions with internal or third-party systems: The concept of connecting applications for more effective data sharing has grown in popularity. Data is effective only when it is shared in a timely manner with other systems that can benefit from it. Most of the organizations we work […]
2018 Advertiser/Agency Predictions and Major Trends
What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. By Bruno Gralpois Author/Speaker, Thought-provocateur, Client/Agency Guru, Entrepreneur, Innovator Download a print-friendly version here Wouldn’t it be great if we could predict the future accurately? Think about all the decisions you would make differently, […]
A Step-by-Step Approach to Conducting Agency Quarterly Business Reviews That Strengthen the Work and Improve Collaboration
Download a print-friendly version here How to Swim Through Highly Effective Agency QBRs Without Drowning Anyone on the client or the agency side will remember their first QBR (Quarterly Business Review). Unless you are adequately prepared, it feels a bit like getting ready to jump in a pool without knowing how deep the water is […]
Top 10 Best Practices Successful Companies and Their Marketing Organizations are Putting Into Practice
Download a print-friendly version here Successful companies and their marketing organizations are putting into practice Articulate strategy to strengthen the company’s agency model Do you have the right agency strategy/model in place to support your marketing goals? Is the agency model and entire roster aligned to your organizational requirements? Is it structured to take you […]
How the Winner of the Mobile Grand Prix Cannes Lions Signals the Supremacy of Content and the Slow Death of Traditional Advertising
Download a print-friendly version here This Piece of Cardboard Will Take You Halfway Around the World Advertising is dead, long live branded content! Advertising was king. A new monarch is now succeeding it to the marketing throne: branded content. For the history aficionados, the original phrase (“The King is Dead, Long Live the King!”) was […]
How Can Advertisers Successfully Overcome the Inherent Complexity of Today’s Marketing Operations and Streamline Partnership Efforts With Their Agencies?
Download a print-friendly version here Discover five effective ways to overcome your company’s Cost of Complexity (COC). Simplicity is the ultimate sophistication. That’s what Leonardo da Vinci believed, and I do too. However, marketing has never been more complex: advanced programmatic buying, social media engineering, behavioral targeting, attribution and purchase propensity models, mobile programming, complex […]
