Industry Update Volume 53
Executive Summary – Monthly Recap Are you tired of hearing about this “new normal”? I think we all are. Normal is not too exciting and it sets the bar quite low. Perhaps we crave a “new extraordinary”? It’s fair to say that life as we knew it has been overturned by this nasty global pandemic. […]
Industry Update Volume 52
Executive Summary – Monthly Recap “Stay away from negative people. They have a problem for every solution.” We sure had our fair share of problems in 2020. As we enthusiastically turn the corner and start a promising year, January still had plenty of unexpected surprises for us. It’s hard to choose, really. The insurrection in […]
Four Types of Risk Profiles When Working with Agency Partners – What’s Yours?
Featured on Producers & Procurers iQ: How much risk are brand advertisers willing to take with their agency partners? And what impact does it have on their overall performance? — Read the published article by Producers and Procurers IQ — From choosing what stock or bond to purchase to deciding whether you should travel or […]
Dell Case Study
Watch this Dell Case Study video showing how Dell used EvaluationDeliver™ and TrainingDeliver™ to deliver top performance from its agencies through improved collaboration, innovation, creativity, and executional excellence. Brought to you by Agency Mania Solutions. — Request a copy of the case study here —
EvaluationDeliver™ Action Planning
Request more information on the Action Planning module within our agency performance solution, EvaluationDeliver™, which facilitates sustained accountability and enhances the predictability and transparency of action plan execution: Performance evaluations have become a necessity for advertisers to continuously improve and strengthen agency relationships and the work produced by these vital partners. Once opportunities for improvement […]
How to assess your readiness for software automation (Checklist)
Request a checklist to help you determine the best time to implement an automated approach to agency management responsibilities: When is the right time to introduce software automation in the way agency partnerships are managed, from roster selection to performance assessment, briefing, training, financial, and scope management? Contents We Dive Into: Monitoring agency progress is […]
RosterDeliver™ Agency Feedback Survey
Request more information on the module that enables the collection of client feedback right inside RosterDeliver™ to enhance the quality and relevancy of agency profiles: RosterDeliver™ is a powerful solution to track and serve detailed agency profiles from a company’s roster of agencies to their internal marketing community. The purpose is to match internal needs […]
Podcast Evaluating and Managing Marketing Agency Partners
Featured on MarTech Podcast Listen to Benjamin Shapiro’s interview with guest Bruno Gralpois, Co-Founder and Principal of Agency Mania Solutions, where he discusses the best way to evaluate and manage your existing agency relationships, along with the frequency at which an evaluation should occur. You’ll learn the three vital aspects to agency performance, and how […]
A Guide to Agency Management in 2020
Featured on ANA Marketing Maestros — Read the ANA’s published article — Advertising has evolved into a complex, multi-faceted discipline requiring skills borrowed from business strategy, finance, information technology, human resources and almost every other corporate function. So, it’s no surprise that the list of activities on marketers’ desks increasingly runs long and deep. Too […]
It’s Time for Advertisers to Reconsider the Legacy Agency Relationship
Featured on The Marketing Dive: Returning to the long-term partnerships of a bygone era could bring quantifiable value and trust back to brands. — Read the published Marketing Dive article — Many stories in the past few years have highlighted long-term relationships between clients and agencies ending abruptly, such as big brands including Land O’Lakes, […]
Transactional Relationships Are Out
Featured on ANA Maestros — Read the published ANA article — We’ve heard it before: Don’t treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label “vendors” shouldn’t be such a dirty word. In principle, “vendors” are delivering services that have reasonable commercial value and getting […]
Martech Podcast Interview
Featured on MarTech Podcast: Choosing the Right Marketing Agency. — Watch the MarTech Podcast — Bruno Gralpois chats with Benjamin Shapiro about how to identify the right agency partnership and how technology can aid in this process on the MarTech Podcast. Part 1 Bruno’s Background – (02:17) I have been in the marketing space for […]
